We employ a range of live caller and web-based methodologies that allow us to craft each project to best meet our customer’s needs. These methodologies also include a high percentage of live cell phone and SMS interviews to ensure we reach our target audience.
Online ad testing has quickly become an important research tool for all competitive advertising campaigns. We administer discussion focus groups in order to truly master the most challenging issues and how to navigate them. Our dial testing is the best way to uncover and correct problems with an ad.
Are you sure the consumer or voter understands your ads?
Do they “get” the finer copy points?
Do they “get” the finer copy points?